eBook: Advertising Fundamentals for Digital Natives
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eBook: Advertising Fundamentals for Digital Natives

Most people that have grown up in a digital world have heard that traditional advertising is dead. While things have certainly changed, there are some fundamentals of traditional advertising that are still relevant in the modern digital world. Anyone looking to sharpen their creative communications, regardless of target media, might find this eBook helpful.

In this eBook you will learn:

  1. The Relevance of Traditional Advertising in a Digital World
  2. Why Bad Ads Happen
  3. Advertising’s 10 Commandments
  4. Strategic Planning for Effective Advertising
  5. Creative Execution and Getting to the Big Idea

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