The Problem with Consistency

Marketers’ overwhelming preoccupation with a misunderstood “rule” can hinder a brand’s ability to realize its potential.

March 1, 2024
Design | Creativity | Branding
Tony Brinton
Founder/Creative Director
Brinton Design

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  • Lorem ipsum aci eugue conse magna feugait
  • Lorem ipsum aci eugue conse magna feugait quiscilissit doting essequi erilisi tem iurem nit wis delisciduip erit
  • Lorem ipsum aci eugue conse magna feugait

Lorem ipsum aci eugue conse magna feugait quiscilissit doting essequi erilisi tem iurem nit wis delisciduip erit, sim dolobore veros nisci tat facil eugait, dolum esenim nonumsan vel ing elit num ipsusci llaorper susto erit

Esenim nonumsan vel ing elit num ipsusci llaorper susto erit ipit praesed eum ing er sequis autetue feum in ver sustio exerilisl ut ulputpat volor ad esto commo lore te faccum veliqui blam.

"Lorem ipsum aci eugue conse magna feugait, quiscilissit do od ting essequi erilisi tem iurem nit wis delisciduip erit, sim dolobore veros nisci tat duis aut lumqui."

Lorem ipsum aci eugue conse magna feugait quiscilissit doting essequi erilisi tem iurem nit wis delisciduip erit, sim dolobore veros nisci tat facil eugait, dolum esenim nonumsan vel ing elit num ipsusci llaorper susto erit

Esenim nonumsan vel ing elit num ipsusci llaorper susto erit ipit praesed eum ing er sequis autetue feum in ver sustio exerilisl ut ulputpat volor ad esto commo lore te faccum veliqui blam.


Tony Brinton

Tony is a strategic design leader with 30 years experience in brand strategy & development, user experience strategy & design, advertising, creative direction, graphic design, writing, performance-based digital marketing, sales enablement, account planning and management, and design management.

After holding design leadership positions at several firms in San Francisco, New York and Los Angeles, and teaching design thinking, disruptive innovation and strategic management as an adjunct professor at Parsons The New School for Design, Tony opened Brinton Design in 2015.

Tony is a classically trained painter and draftsman in the traditon of the Masters. He's passionate about art & design, teaching, storytelling and humanizing technology. Tony works at the intersection of business, design and technology to improve people's quality of living and create new value for organizations.

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