Brinton Design Blog

Using our out loud voice to help startup founders manage their business with a brand mindset.

Featured Posts:

Strategy + Management

A Startup Founder's Guide to Campaign Planning

A great campaign, with few exceptions, begins with solid plan. Here's how to make one.

Brand Culture

Advice to Startup Founders: Humanize Your Brand

The process is not fast and it can't be automated, but it can lead to greater loyalty and deeper connections.

Brand Resources

Become More Brand Savvy in 10 Minutes

A handful of term definitions to help you come across as just dangerous enough to be knowledgable.

Primers:

Planning

Problem Space Definition Primer for Startup Founders

Time-tested frameworks for defining the problem space in a way that leads to successful outcomes.

Research

Ethnography Primer for Startup Founders

The process is not fast and it can't be automated, but it can lead to greater loyalty and deeper connections.

Content

Content Strategy Primer for Startup Founders

How to create a meaningful content plan that aligns your brand vision with customers' perception of you.