Case Study: Humanizing the narrative for a leading innovator of autonomous Ai technology.

Fully autonomous AI technology augmenting human‘s experience in the world.

Image of Keenly responsive website displaying in multiple devices

AI Brain

This top 20, Korea-based artificial intelligence company develops fully autonomous Ai (defined by reasoning, incremental learning and memory) for several industry applications including customer service, consumer products, game development and hospitality.

Brinton helped the company sharpen its positioning, define its value proposition and develop key messaging individually targeting each customer segment to better equip its sales force with the tools they need to grow their partner network.

We then completely redesigned and developed the website.

  • Conducted rapid business model mapping to get a quick mental snapshot of key factors driving the business
  • Reimagined the big idea at the center of the brand, shifting focus to the "Why" instead of the "What"
  • Developed an all-new corporate narrative, dispelling preconceived fears and trepidations about the rapid growth of artificial intelligence
  • Redefined the brand architecture for products and services
  • Defined the audience segments
  • Designed value propositions targeting each audience segment
  • Developed benefit-driven messaging for each value proposition
  • Conducted an inventory of all content on the existing site
  • Reimagined the website's information architecture to more effectively deliver the new brand messaging
  • Developed an all new content strategy for site
  • Rewrote the copy for the entire site
  • Developed interactive wireframe prototypes detailing the vision for the site's structure and behavior
  • Developed mood boards
  • Created an all new visual design that better expressed the true essence of the brand.
  • Developed the site from scratch on the WordPress platform, layering in micro interactions and effects as we developed
Image of select slides from AI Brain strategy

Discovery & Planning

Brinton used several tested frameworks to rapidly develop the key building blocks that formed a solid strategic foundation for the brand concept.

Visual Language

Brinton developed a series of mood boards, exploring various possible directions for type, color, photography and illustration—all informed by the brand attributes defined in earlier strategic exercises..

Image of select slides from AI Brain strategy

Top-Down Messaging

Messaging explaining the technology at a high-level, benefit-driven statements for each solution at the industry level, then at the audience segment/use-case level.

Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain Messaging components
Image of AI Brain website solution page
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This started as a quick cosmetic upgrade to our site. In a short amount of time, Brinton opened our eyes to the larger possibilities for our brand and helped bring the whole thing to a higher level of meaning."